KIMBERLY DAYA

Director of Fashion PR

Kimberly Daya started her journey in the world of fashion after being diagnosed with Multiple Sclerosis. After resigning from her previous occupation due to the symptoms of her disease, this self proclaimed workaholic admits she never became accustomed to the non-working lifestyle. "I just couldn't shake this intense need to work...and not just work, I was ready to do something revolutionary." Her idea of launching a web and mobile boutique that specialized in personal, private shopping was the catalyst of what now has become a full fledged fashion phenomenon. As a registered buyer with the LA Fashion District, Kimberly hosted several traveling trunk shows all over Northern California each month; in addition to working as an online retailer, wardrobe stylist, and personal shopper.

She recalls her previous work as a buyer and retailer as being "a thrilling learning experience". Yet after directing multiple photo shoots and fashion shows, Kimberly began to discover an even greater thrill for the PR side of the fashion industry. She began setting her sites on something almost unheard of in her home town of Sacramento, CA.Through hundreds of hours of research and planning, her dream child, once born in her head slowly began evolving into what she is now proud to call Couture Connection. Kimberly, who is both a wife and mother of two young children explains "I have the best of both worlds now. Starting this business has been the most rewarding experience, for both myself and my family".

At the start of Couture Connection, Founder Kimberly Daya welcomed Sean Thomas Bjers as a Senior Partner in the firm. Together they possess a unique synergy of both talent and skill making them a true dynamic duo in the California fashion market. As a Senior Partner, Kimberly oversees all aspects of her business. Her commitment to perfection at all costs keeps her in the loop to ensure quality control in addition to unsurpassed customer service, above all else. Her exceptional ability to find and build connections for her clients has been described as Kimberly's greatest asset to the firm. She is most comfortable at work when she is doing what she does best, which is finding and introducing her clients to opportunity. In an industry and an area that is plagued with fierce competition, Kimberly testifies that "those who join forces with Couture Connection will be the ones who rise to the top, simply because our system works...we work...and our clients success is truly our bottom line."

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Last night we had the casting call for the Tiana Vega summer collection lookbook shoot! We had some great models come in last night and audition and I think we are ready for the shoot on Sunday...Read More

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